Web Marketing Specialist
Rightworks offers the only intelligent cloud purpose-built for accounting firms and professionals. Backed by award-winning support, our fully managed IT and applications ensure customers have secure, reliable, on-demand access to their technology. We provide a curated software ecosystem that simplifies the complexity of running an accounting firm or small business, supported by a community of thought leaders, peer networks, and educational resources. Our success is made possible by leveraging decades of specialized experience in leading accounting firms, SMBs and technology companies. Thousands of Firms and SMBs count on us to run their business every day.
We have a great team, we’re growing fast and have a winning culture based on innovation, teamwork, and mutual respect.
Job Overview
Rightworks is seeking an experienced and strategic Web Marketing Specialist to manage day-to-day web operations ensuring our digital presence drives brand awareness, engagement and lead generation.
The ideal candidate has a passion for improving the customer/prospect web experience and visit/lead conversion rate. This role will support the web team in daily web operations, Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO) efforts and report directly to the Senior Web Manager.
This is a hybrid position, with 3 days per week in our Nashua, NH headquarters.
Responsibilities
Simple web updates in WordPress (copy, layout updates)
Building out new webpages to support new product launches and business initiatives
On-page Search Engine Optimization (SEO) and keyword gap research using SEMRush
Creating web personalization and A/B tests through web optimization platform Mutiny
Point person for tracking setup via Google Tag Manager
Coordinate campaign tracking set-up with growth team (Pardot connector feeds)
Ad-hoc reporting via GA4
Competitive analysis, position tracking, site audits via SEMRush
Requirements
Minimum 3 years of web content/operations experience
Knowledge of SEO/SEM best practices (includes both technical and on-page)
Proficiency in WordPress (modular set-up preferred), CSS, HTML5 & Photoshop
Expertise with Google tag manager, GA4 and Looker Studio
Set-up of conversion rate and personalization experiences
Experience collaborating with various teams on web projects (product marketing, creative, etc.)
Eligibility Requirements
This role is open to US Citizens or permanent residents authorized to work in the United States. Rightworks LLC is unable to offer visa sponsorship.
Due to specific state regulations, we are unable to accept applications from residents of California, Hawaii, or Alaska.
Relocation will not be offered for this position.
Compensation
Compensation for this role ranges from $55,000 to $65,000 annually, depending on experience.
Benefits
To provide best-in-class solutions, we need a best-in-class team. We offer competitive salaries to recruit the best talent. We provide company-paid short and long-term disability insurance, life insurance and a generous 401K match. We offer highly affordable medical, dental, vision coverage, and many other valuable benefits. We offer flexible PTO, and numerous paid holidays, affording you the time to be there for what is important in your life. We encourage giving back to our communities by providing paid volunteer time off. We are proud to be an Equal Opportunity Employer!
This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the employer.