Sr Director, Marketing Operations

Rightworks offers the only intelligent cloud purpose-built for accounting firms and professionals. Backed by award-winning support, our fully managed IT and applications ensure customers have secure, reliable, on-demand access to their technology. We provide a curated software ecosystem that simplifies the complexity of running an accounting firm or small business, supported by a community of thought leaders, peer networks, and educational resources. Our success is made possible by leveraging decades of specialized experience in leading accounting firms, SMBs and technology companies. Thousands of Firms and SMBs count on us to run their business every day. 

We have a great team, we’re growing fast and have a winning culture based on innovation, teamwork, and mutual respect. 

Job Overview 

The Senior Director of Marketing Operations is a strategic leader responsible for building and optimizing the infrastructure that supports marketing performance, planning, and execution. This role oversees marketing technology stack, campaign operations, analytics, budget management, and cross-functional process alignment to ensure scalability, efficiency, and data-driven decision-making across the marketing organization. 

This is a hybrid position, with 3 days per week in our Nashua, NH headquarters.  

Responsibilities 

General: 

• Partner with Sales Operations and Business Systems to develop, implement, and optimize processes to improve results across the Go-to-market team. 

• Contribute to emerging RevOps organization with data-driven analysis of marketing contribution. 

• Gather requirements and build out reporting views with the Business Analytics team to provide insights on Marketing’s business impact including lead generation, funnel conversion and influence on pipeline. 

• Evaluate and optimize the marketing tech stack (including marketing automation, event management, data enrichment, web tech and others) to drive efficiency and scale.  

• Develop, and mentor a high-performing team that produces consistently high-quality, high-impact work. 

• Drive and build processes for campaign operations and measurement. 

• Partner with the sales and finance teams on annual goal setting. 

Marketing Strategy & Planning: 

• Partner with marketing and business leaders to align operations with strategic goals. 

• Lead quarterly marketing planning and ongoing process improvements, including performance forecasting and attainment reporting and analysis. 

Marketing Technology & Automation: 

• Own and optimize the marketing tech stack, including marketing automation, lead capture and management. 

• Evaluate and implement tools that drive automation, personalization, attribution, and marketing efficiency. 

Performance Analytics & Reporting: 

• Develop dashboards and KPIs to measure campaign performance, pipeline contribution, and ROI. 

• Provide insights and recommendations to improve marketing effectiveness. 

Process Optimization & Governance: 

• Drive standardization and documentation of marketing processes. 

• Ensure compliance with data privacy regulations (GDPR, CCPA) and brand guidelines. 

Campaign & Program Operations: 

• Oversee the execution infrastructure for integrated campaigns and field programs. 

• Align operations with sales and customer success teams to improve lead flow and pipeline acceleration. 

Team Leadership: 

• Manage and mentor marketing operations professionals. 

• Foster a culture of accountability, continuous improvement, and collaboration 
  
  Requirements  

• Bachelor's degree (Business Administration/Marketing preferred) 

• 10+ years of experience in marketing operations or related roles. Experience working within a RevOps model a plus. 

• Deep experience and understanding of Marketing technology. 

• Ability to collaborate and build business and tech processes that translate the marketing vision into an operational plan. 

• Skilled at evaluating data, trouble-shooting, and identifying business processes that need to be optimized. 

• Expertise in both strategic conversations but also dig into technology and do the necessary work. 

• Talent in managing multiple projects and initiatives in a fast-paced environment. 

• Excellent communicator who can explain complicated problems, develop solutions with others and roll out solutions to stakeholders. 

• Curious and tenacious. 

• Pardot expertise (Marketo, Hubspot a bonus in addition to Pardot) 

• Experience migrating between marketing automation solutions, e.g. Hubspot to Pardot a plus 

• Lead scoring, conversion optimization, attribution models, and more 

• Experience in high-growth organizations 

• Salesforce expertise including building reporting dashboards 

Eligibility Requirements 

• This role is open to US Citizens or permanent residents authorized to work in the United States. Rightworks LLC is unable to offer visa sponsorship.  

• Due to specific state regulations, we are unable to accept applications from residents of California, Hawaii, or Alaska.  

• Relocation will not be offered for this position. 

Benefits 

To provide best-in-class solutions, we need a best-in-class team. We offer competitive salaries to recruit the best talent. We provide company-paid short and long-term disability insurance, life insurance and a generous 401K match. We offer highly affordable medical, dental, vision coverage, and many other valuable benefits. We offer flexible PTO, and numerous paid holidays, affording you the time to be there for what is important in your life. We encourage giving back to our communities by providing paid volunteer time off. We are proud to be an Equal Opportunity Employer! 

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the employer.