Associate Product Marketing Manager, SMB Applications

Rightworks offers the only intelligent cloud purpose-built for accounting firms and professionals. Backed by award-winning around-the-clock support, our fully managed IT and applications ensure customers have secure, reliable, on-demand access to their technology. We provide a curated software ecosystem that simplifies the complexity of running an accounting firm or small business, supported by a community of thought leaders, peer networks, and educational resources. Our success is made possible by leveraging decades of specialized experience in leading accounting firms and technology companies. Thousands of Firms and SMBs count on us to run their business every day.

We have a great team, we’re growing fast, and have a winning culture based on innovation, teamwork, and mutual respect.

Job Overview

We are looking for an Associate Product Marketing Manager to learn and grow with our team. Working closely with Sales, Product, Analytics, and Marketing, this role will be pivotal in supporting the Product Marketing team’s core functions and goals as a high performing organization.

The ideal candidate has a passion for finding problems to solve and connecting customers with solutions, using data-driven approaches to understand customer needs and pain points to craft winning value propositions. This role is designed to provide exposure to a wide range of challenges, opportunities, and aspects of the product marketing function enabling career growth and development.

As a member of our growing Product Marketing team, the Associate Product Marketing Manager will report to the Product Marketing Director and support the broader product marketing team with ownership of cross-team initiatives such as:

• Market insights – keeping a pulse on market trends and sharing insights on how they may impact the business, as well as maintaining competitive landscape and threat analysis database across our solutions.
• Monthly release communications – working across the team to publish monthly release notes and associated communications, driving cross-functional alignment and customer awareness, education, and engagement with our products.
• Sales Enablement – manage and maintain product marketing and enablement assets, own process for the development of new assets as needs arise.

The Associate Product Marketing Manager will also have many growth opportunities to take on increasing responsibility by collaborating with Product Marketing team members on:

• The Associate Product Marketing Manager will also have many growth opportunities to take on increasing responsibility by collaborating with Product Marketing team members on:
• Defining key messaging and market segments, ICPs, and key elements of differentiation for our solutions, informed by market and customer data.
• Designing and implementing pricing and packaging strategies for new and existing products
• Participating with product marketing team members on Sales, Product calls, trainings, and various initiatives to collect actionable insights.
• Providing support to the Marketing team by contributing to content creation for collateral, blogs, social media, industry events, and other assets, and in the development of campaigns to meet revenue objectives.
• Providing support to the Sales team through insights, and the development of internal and external sales tools (e.g. sales playbooks, sell sheets, battlecards, pitch decks, etc.) that effectively communicate the value proposition of our solutions that customers and prospects can relate to.

Requirements

• 1-3 years experience in market research, marketing, sales enablement, or product marketing roles preferably in B2B solutions, SaaS, finance and accounting solutions, or data security solutions
• Ability to understand complex solutions and position functionality in value-driven terms that resonate with ideal customers.
• Strong communication and storytelling skills to effectively educate and enable internal and external audiences using a variety of mediums both in-person and virtually
• Organized and detail-oriented with ability to drive multiple concurrent projects forward across a growing team in a dynamic environment.
• Proficient in conducting market and competitive research and ability to interpret trends and data into actionable insights that inform product development and marketing campaigns
• Highly collaborative and adaptable, with a readiness to engage in cross-functional teamwork spanning Sales, Product, Marketing, Analytics, and Success.
• Curious with a genuine interest in finding solutions that are customer focused.
• Creative with a passion for crafting impactful content that effectively conveys the value of our solutions for firms and small businesses.
• Proactive and entrepreneurial; comfortable taking initiative and contributing to our team's broader efforts and impact to the business.
• Bachelor's degree in business or marketing, or relevant work experience.

Benefits

To provide best-in-class solutions, we need a best-in-class team. We offer competitive salaries to recruit the best talent. We provide company paid short and long-term disability insurance, life insurance and a generous 401K match. We offer highly affordable medical, dental, vision coverage, and many other valuable benefits. We offer a generous PTO bank, and numerous paid holidays, affording you the time to be there for what is important in your life. We encourage giving back to our communities by providing volunteer paid time off. We are proud to be an Equal Opportunity Employer!

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the employer.